To get a fast preview what is hot on youtube right now. Primary a test embed for some other video players as fall back or suggested views, that should works inside Facebook. Idea behind is to build a growing community player where more than one person contribute videos to show something like a show reel battle where the User can interact on his time line with the video critise or like a video like a social time line TV where the best up voted stuff get played first on the playlist. Without any page reload or additional clicks needed. Some Gamification examples need to be tested before hand. Starring the voter and one nice backend fature would be to show people who comment on the timeline of the player as tooltipe popup. Just done some tests. Could be that the most aktive user winn free tickets for the premiere show or even an side acting role in directors next movie .
How brands could profit from engaged and growing Film communities ?