Re-imagining Content as Social Objects
think about resonance
think less about the packaging marketing and more about the story you want to tell
think about the overall experience  as the center of the dialog
think about the perspective of your content strategy 

Develop Conversational touch points 
Move passive viewers from a state of consumption to that of curation and creation. Improve News Feed ranking keep the Edgerank in focus when you produce updates

Open your Kitchen
Cooking with social media and the right spices for your cultural region start with the appetizer or Smal vienna Coffee and move on to the full  30-Course Dinner.  

https://bit.ly/MWEjvA
great blogpost by Brian Solis

Social Media Menu on Pinterest
Photo source Kitchen España /Flickr : https://bit.ly/MWH6Vi

#socialdesign #Transmedia #storytelling #socialproducer